My freshman year, I took a Wharton seminar on product ideation and design. The purpose of our new product was to fix the problem of social isolation on Penn’s campus. While Penn has many clubs, organizations, and social events, one of the most common issues facing undergraduates was the feeling of being left out or not included. To tackle social isolation, my team and I decided to design PennPals, a mobile application that connects Penn undergraduates through shared interests and hobbies!
To come up with our design, we first needed to pinpoint the causes of social isolation.